My Projects
Kayali Launch Event
A luxury event concept designed for the launch of a new Kayali perfume at the Pyramids of Giza.
The experience combined Arabian heritage with modern branding through immersive design, live entertainment, and sensory elements.
The event focused on creating a memorable emotional connection between the audience and the brand.
Thailand Crisis Communication Strategy
A crisis communication strategy developed to manage a government financial issue in Thailand.
The project focused on transparency, trust-building, and structured messaging across media channels.
It included stakeholder communication, press conference planning, and real-time response strategies.
Women Empowerment Campaign – “Koni Forsa”
A social campaign aimed at empowering Egyptian women to achieve financial independence.
The campaign targeted women facing economic challenges and provided motivation through real stories, workshops, and digital content.
It focused on emotional storytelling to inspire confidence and action.
Subconscious Advertising Awareness Campaign
A social awareness campaign that explores how advertising influences people’s subconscious and affects buying behavior.
The idea focused on helping young adults become more aware of impulsive decisions by encouraging them to pause and think before purchasing.
The campaign used simple content, social media platforms, and a behavioral challenge to create real impact.