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About Me


I’m a senior Integrated Marketing Communications student at The British University in Egypt with a strong interest in marketing strategy, advertising, and event management. Through my studies and projects, I’ve gained experience in creating marketing campaigns, conducting market research, analyzing consumer insights, and managing projects.

I enjoy developing creative solutions that help brands grow, communicate effectively, and build strong relationships with their audiences. This space reflects my work, ideas, and the experiences that continue to shape my journey in marketing and communication.

My Journey
2022

Starting My IMC Journey

Began my Bachelor’s degree in Mass Media – Integrated Marketing Communications at The British University in Egypt.

Started exploring advertising, marketing communication, and public relations while developing an interest in creative campaigns and brand storytelling.
 
2024

Academic Projects & Campaign Development

Worked on several marketing and communication projects during my studies, focusing on campaign creation, market research, and consumer insights.

These experiences helped me understand how strategy and creativity come together in real marketing work.
2025

Government Training Program

Worked as a Government Training Program Coordinator at Boost Consulting & Training in Dubai.

Supported the organization of training sessions, coordinated schedules, and managed communication between trainers and participants.  


2026

Graduating & Building My Portfolio

Currently completing my final year in Integrated Marketing Communications while developing my portfolio through projects in advertising, media planning, and creative campaign strategy.